“Failing doesn’t make us a failure. But not trying to do better, to be better, does make us fools.”


After a what seemed like weird and long-awaited period finally, MAMAMOO is back. MAMAMOO had a glorious 2019, with the everlasting swag hit single HIP, which reached #4 in Gaon. Truly MAMAMOO is one of the A-level stars in K-Pop.

Aya’s entry is a bit unexpected, and polarizing in a bad way. Considering the song is produced by the 2-time NIA Record of the Year winner and RainbowBridge World CEO, Kim Do-hoon. The song is very hip-hop centric, but it succumbs to the devils of trap music which comprise most of the first half of 2020.

Fortunately, it survives this major horror and the bad cohesiveness this track have been structured with well-performed mixing and a little better mastering than some of the flops this year. Coupled with the unexpected dance break, it breaks mold of the abyss of eternal death the track almost faced.

Rapping was very unnoticeable, or is that me? Well maybe I haven’t been paying attention at all, but I cannot hardly remember the chorus of this record also. The only part that saves MAMAMOO is themselves and the Korean general public which would absolutely eat this track up.

It still stands-out for me, considering this might be their worst song ever. It surely isn’t the last ‘oopsie’ they might even face. Nice try, though. At the very positive it isn’t horrendously bad as AB6IX’, a very great advantage.

Rap/Sung Vocals7
Musical Direction5
Song Structure5
Record Mixing9
Song Cadence9
Musical Style6

Rating: 3.5 out of 5.